Our co-op programs are a cost-effective way for partners to reach travelers in targeted markets and leverage our advertising investments and destination promotion. View and download an overview of the 2017 co-op opportunities here.
The co-operative advertising program includes a combination of discounted advertising and free promotional opportunities that establish a “win/win” relationship among Amelia Island lodging partners, attractions, restaurants, shops and the AITDC. Opportunities (priced starting at $350) are offered to partners on a first come-first served basis, throughout the year. The AITDC negotiates special rates and underwrites the cost of the ads by at least 50%. You can also take advantage of added-value opportunities such as co-op themed e-mail marketing, complimentary creative services, Reader Service leads and ongoing sweepstakes and promotions.
Cooperative programming allows you extend your brand and reach, more travelers while optimizing your buying power and marketing budget. The AITDC follows the Visit Florida strategy that everything is “co-op-able.” In the new fiscal year, the AITDC will offer a cooperative advertising program as well as promotional and travel trade opportunities. All opportunities are offered to partners on a first come-first served basis.
The AITDC is offering new digital co-op programs in 2017 providing partners a variety of opportunities to enter the digital marketing realm. The digital co-ops will allow partners to capitalize on the Amelia Island brand and on the AITDC's marketing investments.
Digital co-ops include five opportunities across several price points, including three new products. Current co-op opportunities include: new co-branded videos; new in-market banner ads with Arrivalist; new External Native Mobile ads and traditional banners ad with TripAdvisor; and the AICVB eblast opportunity.
The AITDC will place the ad space for the partner but creative materials and pricing will be based on each individual program. Advertising space may be reserved by completing the co-op forms and returning to Ktimene Axetell, firstname.lastname@example.org.
The 2017 advertising co-op includes traditional print placements in lifestyle publications in our target markets. The AITDC negotiates special rates with all publications and underwrites the cost of the ads by 50% for lodging partners and 25% for attractions and restaurants with creative branded for the partner. Full details of the print co-op opportunities are available in the separate co-op packet. The AITDC will place the ad space for the partner but the partners are responsible for providing creative materials directly to the publication. The AITDC will pay for the space and invoice back the partner their portion of the advertisement costs. Advertising space may be reserved by completing the co-op forms and returning to Amy Lacroix at email@example.com.
Print co-op opportunities are available in the following publications: Atlanta, First Coast, Jacksonville Bride, Charlotte, Washingtonian, Chicago and Boston magazines.