BEcome an island ambassador

The Amelia Island Ambassador Program (Island Ambassador) is an educational program created by the Amelia Island Convention & Visitors Bureau (AICVB) to enhance the community’s knowledge of local history, the visitor economy, and hospitality opportunities. By stewarding our neighbor’s understanding of the hospitality industry, we strengthen our communities’ relationship with visitors and locals alike. Tourism is not only the economic engine for Nassau County, accounting for more than $900 million in economic impact, but it is also the number one private employment sector – contributing almost 36% of the total jobs. Tourism is more than just visitors, it is small businesses, year-round restaurants, community events, and festivals, support for non-profits, and a vital resource for all Nassau County residents.

The program structure will include a hybrid approach of online lessons and 3 meetings (about 2-3 hours each). In addition to the coursework, the Island Ambassadors will be required to attend one (1) Tourism Development Council (TDC) meeting and attend program enrichment activities (to be announced).

The Island Ambassador Program is open to any adult resident in Nassau County or students enrolled in the Hospitality Program at Fernandina Beach High School to apply. The program will feature a cross-section of hospitality professionals, small business owners, community stakeholders, and cultural advocates. Each program session is limited to sixteen students. Additionally, organizations and businesses requesting the Island Ambassador program for their employees will be considered and arranged to take place outside the typical program.

The Island Ambassador Program will provide the Amelia Island community with representatives who:

a.    Interact with visitors and residents frequently.

b.    Attend local cultural and community events.

c.    Assist with island public relations.

d.    Be enthusiastic about Amelia Island’s tourism industry and its future.

Are you:

a.    Able to attend the required classes?

b.    Actively involved in community projects?

c.    Willing to remain engaged post-graduation?

d.    Able to show a sincere desire to be an ambassador?

Consideration will be given to those in the hospitality industry, small business owners, community stakeholders, and a cross-section of Nassau County residents.

Submit your application here

Questions may be directed to Maurie Dugger at 904-277-4369 or

THE Value of tourism

2023 Year in Review
Amelia Island's tourism industry continues to be a top economic and social driver for Nassau County. In 2023, tourism contributed over $1 billion in economic impact, put over 1/4 of Nassau County residents to work, and provided an enhanced quality of life that both visitors and residents alike enjoy. Learn more about the results of Amelia Island's tourism industry in the 2023 Year in Review.

Watch U.S. Congressman Aaron Bean recognize Amelia Island's tourism industry in celebration of National Travel & Tourism Week from the House Floor. 

2023 Value of Tourism Report

The latest Amelia Island Value of Tourism report found that visitor activities on Amelia Island generated more than $1 billion ($1,243,522,500) in total economic impact in 2021. Compiled by renowned Tallahassee-based Downs & St. Germain Research, the biannual report summarizes the profound impact visitors have on the economy, government, and citizens of Nassau County. The 2023 report shows visitors generated $879 million in direct spending in Nassau County restaurants, accommodations, attractions, gas, retail and grocery stores, and more. 

thank you tourism industry

THANK YOU to the thousands of tourism and hospitality workers who make Amelia Island’s tourism industry so successful! Without you, the economy wouldn’t thrive, our visitors might not return, and our impact wouldn’t be so strong. We appreciate all you do to ensure Tourism Works for Nassau County!

future of tourism

Every 94 visitors to Amelia Island creates 1 job for Nassau County residents. Whether you make it a career or you're just starting out, working in the tourism industry gives you real-world skills and leadership experience to create a successful future. Learn more about being part of the future of tourism on Amelia Island!